Overwatch 2 Developer Claims Declining Player Engagement is Normal for Free-to-Play Games

The development team behind Overwatch 2 is assuring fans that they are not worried about the decline in player engagement, stating that it is a regular occurrence for free-to-play games.

The Importance of Overwatch 2 Invasion Downplayed

Blizzard recently launched Invasion, the sixth season of Overwatch 2, but Activision Blizzard acknowledged a decrease in player engagement and investment during the three months leading up to June 30, 2023.

Prior to the launch of the sixth season, Blizzard downplayed the significance of Invasion as a “make or break” moment for the game.

During an interview with reporters, executive producer Jared Neuss explained the team’s approach to Invasion: “We stacked a lot of content on Overwatch 2 Invasion to experiment with different seasonal structures. We wanted to see how players respond to combining various significant additions and different expressions of the game.”

Neuss emphasized that Invasion does not represent a high-stakes situation for the team: “It’s not a case of ‘everything depends on Overwatch 2: Invasion.’ Instead, we focus on what constitutes a good season. We’ve tried different approaches in previous seasons, including a thematic one in Season 5, and various experiments in Seasons 2 and 3.”

Declining Player Engagement Considered Normal

Addressing the declining player engagement, Neuss explained that it is a natural fluctuation: “As a free-to-play game, it’s easy for players to come and go. We see a normal ebb and flow of players. There’s no cause for concern among me or the team.”

Overwatch 2 is currently available on PC, PS4, PS5, Nintendo Switch, Xbox One, and Xbox Series X/S.

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